Sergey Stanovkin
Managing Director, Dars Consulting
Sergey Stanovkin is a Managing Director of Dars Consulting with a long experience of running international PR agency, consulting national and international TV broadcasters, advising national and regional governments as well as private and state-owned companies on media, government and investors relations.
He was born in Krasnoyarsk, graduated from Moscow Institute of Physics and Technology (MIPT) in 1989 and graduated from Moscow Academy of Foreign Trade in 1990.
He worked as a regional commercial representative for BBC World News in Russia since 2006. In 2011 his area of representation was expanded to cover Armenia, Azerbaijan, Belarus, Estonia, Georgia, Iran, Kazakhstan, Kyrgyzstan, Latvia, Moldova, Mongolia, Russia, Lithuania, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan. He is a Board Member of Fathers Capital since 2018. He became a Member of the UK Institute of Directors in 1999 and a Member of the London's Frontline Club in 2018.
How can companies talk?
Today, the information space is formed under the influence of many factors. Opinion about the company and its projects can be formed without the participation of the company itself - in the modern digital world it is not at all difficult to obtain information about the company. How should a company be and can participate in the development of its information space? Is it enough to be in contact with your partners or do you need to leave the “comfort zone”? Why is not enough simply providing the market with information about yourself and why industrial companies are engaged in the formation of a corporate brand. Who and how should be engaged in the creation of a corporate brand? How do strong brands help companies and organisations win internationally?
How to make company events engaging not only for those who directly participate in these events, but also for millions of people in different countries around the world. Is it achievable? How to make an information occasion from a corporate event that would help the company to take its rightful place on the global information map? These and many other questions will be answered during the workshop “How companies talk?”.